—Bogota World Cup
This is what it sounds like outside of my apartment right now. I live in Bogota. Colombia just won first world cup knockout round 30 min ago.
Fun to be getting these tear sheet snapshots via email. ExO / South Africa Tourism Visual Storytelling campaign is in full swing with ads in Afar, Men’s J, Nat Geo Traveler, and loads of other places. We’re telling stories around found talent with street cred—ie. I find the models randomly and in real time along the way. We photographed Margarita Robles(middle) after Gregg Bleakney struck up a conversation with her boyfriend in a restaurant, Allison (left) while she was studying to be a game guide, and Ross (right) who works the dream job as a certified walking safari guide at the Phinda reserve. It’s pretty wild to find people on the street and photograph them for a global ad campaign—but when it comes to commercial storytelling, we’ll take truth over fiction any day.
Colombia, a nation that has been much more likely to be the source of violent headlines than uplifting ones over the last few decades, holds immense pride in its two fastest sons, Nairo Quintana (Movistar) and Rigoberto Uran (Omega Pharma-Quickstep). The country celebrated on Sunday following their 1/2 finish, with thousands streaming onto the streets.
WhereNext? scripted, filmed, edited, and delivered this real time storytelling video production in 8 hours.
The Colombians are crushing the Giro! In 2008, on my first trip to Colombia, I stumbled into @elcoach and his team of scrappy upstarts that has since evolved into some of the world’s elite cyclists. VeloNews commissioned a piece on the program, which was published 5 years ago. I’ve finally dug it out from deep in the digital-archives. You can download it here: bit.ly/RGngCM #colombia #cycling #giro